Every account here represents a real brand with a real audience, with a strategy built from the ground up to connect, grow, and convert.
These aren't mock-ups or student projects. These are active accounts I run daily, each with its own strategy, voice, and visual identity.
Overseeing Lee University's full social media strategy, directing a 12-person creative team, developing campaign concepts, and producing content that has reached 117K and 1.1M views. Grew the account by 10% through consistent storytelling, strategic planning, and strong visual identity.
Built Great American Deli's social media presence entirely from scratch, establishing brand voice, creating a consistent visual identity, and managing platforms to promote products, support campaigns, and strengthen the brand's digital footprint.
Building community and brand awareness for Freedom Boat Club's Tennessee location, creating content that highlights the boating lifestyle, promotes membership, and connects with a local audience passionate about life on the water.
Every account above started with a single conversation. Let's have yours.